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HOT TOPIC : EMAIL Campaigns
Campaigns your clients through email is a cost effective
way to get your advertisement or offer to your clients instantly.
Unlike other forms of Campaigns, email Campaigns is fully
track able and instantaneous, send an email today see the
results tomorrow. The Internet has created many new forms
of advertising and ways to advertise when compared to traditional
mediums like print, mail, radio and television. Email Campaigns
and the Internet has given the average small company the ability
to get exposure globally when previously impossible. Companies
now can sell products and services worldwide without ever
having to come face to face or talking with their customers,
a little impersonal, maybe, economically beneficial, DEFINITELY.
Benefits of Email Campaigns:
Cost Effective
Track Offers, Habits and Interests of Customers
Instantaneous Response from Customers
Branding Capability with Streaming Media
Interactivity
OPT IN VS SPAM
Opt In Email Campaigns
With privacy a concern of the new Campaigns age you have to
be careful on who you market your advertisement to and how
you go about doing so. Opt In Campaigns is soliciting persons
whom have granted permission to a company, person, network
or other to receive information or offers from such entity
at some point in time, a person is Opted In is when they pass
their private information such as name, address, phone number
and email address to an entity and acknowledges that they
are allowing that entity to pass information to that person.
With bulk mailing and spam on the rise you want to be sure
when using electronic forms of Campaigns that you are Campaigns
to Opt In subscribers. Using email Campaigns can cut cost;
allow instant responses as well as measuring effectiveness
of each offer or advertisement that is sent. Using Opt In
emails to market your company or service is an effective and
efficient way to get your offers in front of millions of interested
buyers/ future clients for a fraction of the cost of any other
form of Campaigns.
SPAM
Spam is the common reference to unsolicited bulk electronic
messages, usually electronic mail messages but increasingly
SMS messages (text messages delivered to mobile phones), that
are transmitted to a large number of recipients who have not
requested those messages. They are usually - but not necessarily
– commercial in nature; i.e., they generally promote
or sell products or services. The bulk of SPAM messages also
share one or more of the following characteristics:
- They are sent in a largely untargeted and indiscriminate
manner, often by automated means;
- They include or promote illegal or offensive content;
- Their purpose is fraudulent or otherwise deceptive;
- They could collect personal information in breach of the
National Privacy Principles (the recent extensions of the
Privacy Act to business);
- They are sent in a manner that disguises the originator;
eg, from an Internet address other than that shown in the
message as received, often involving the unauthorised use
of an innocent third party's e-mail server; and
- They do not offer a working address to which recipients
may send messages opting-out of receiving further unsolicited
messages. While such characteristics are not essential to
whether a message should be regarded as "unsolicited"
or sent in "bulk", most commentators would probably
not regard as SPAM direct Campaigns communications with all
the following characteristics:
1. They do not include promote or include illegal content;
2. They are not deceptive in any way that would breach common
law or statute law;
3. They do not collect or use personal information in breach
of the National Privacy Principles; and
4. They are sent to recipients who have dealt voluntarily
with the sender before and, on the basis of that existing
relationship, can reasonably be assumed by the sender as prepared
to accept messages of the type being sent (ie, the messages
would not be unexpected).
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